Friday, March 6, 2009

A new mindset for Corporate Sustainability

I recently read this paper by David Grayson, Zhouying Jin, Mark Lemon, Miguel Angel Rodriguez,
Sarah Slaughter, Simon Tay.

Really amazing!

This paper presents a vision of corporate sustainability, which places an emphasis on innovation as the means to add value, not just to the bottom line, but to the environment and society at large. The research and case studies summarised here build on more than three decades of experience and insight. As far back as 1972, the Club of Rome, an international think-tank, recognised that depletion of the Earth’s natural resources at the current rate would, eventually, lead to severe economic fallout. Fifteen years later, the Brundtland Commission to the UN laid down the most well-known definition of what had by then become known as sustainable development....

To read the complete story click here.

No comments:

Post a Comment